IMANI NAKI

Entrepreneur · Creative Director · Cultural Curator · Host

INFO

Imani is an entrepreneur, creative director and cultural curator. Born in Barcelona with Moroccan roots and now based in Paris, she is the founder of DAR®, a creative agency and community partnering with leading global brands across research, campaigns, production, activations, and talent.

Alongside DAR, she collaborates independently with brands, artists, and institutions across curation, consultancy, creative direction, and speaking engagements, contributing to cultural programs, conversations, and platforms that shape contemporary creative industries.

CLIENTS

NIKE · FC BARCELONA · SPOTIFY · LULULEMON · ADIDAS · PUMA · CONVERSE · VERSUS · SNKRS APP · SOLEBOX · KARL LAGERFELD · LEVIS · FOOT LOCKER · SNIPES · VERSUS · SOHO HOUSE · CONVERSE · YARD · WIEDEN + KENNEDY · OYSHO · LACOSTE · HOFF · IED

PRESS/ MEDIA

Featured Work

SNKRS HOST

Nike Toma Casablanca

CREATIVE DIRECTION

__Built by sisterhood. Rooted in culture. مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة.__.jpg
Built by sisterhood. Rooted in culture.مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة.An edi.jpg
Street Court Queens featuring @lacoste Step onto the court with style and grace in the latest DA.jpg
Ramadan is more than a tradition—it is a journey of purity, discipline, and connection. A time w (2).jpg
Dive into the new wave of female game changers in collaboration with @trikko⚽️Creative Direction.jpg
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Built by sisterhood. Rooted in culture.مبنيّة على الأُخوّة النسائيّة، ومتجذّرة في الثقافة.An edi (1).jpg
Ramadan is more than a tradition—it is a journey of purity, discipline, and connection. A time w (1).jpg
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CULTURAL CURATOR

Yard Agency for NikeAfter its birth in the US, the TOMA tour landed in Casablanca.On the eve of .jpg
Barcelona, you showed up!😮_💨El miércoles pasado vivimos el Shox Style Studio en @awlabes- músi.jpg
Notre premier Paint & Party à Paris était 🔥!!!Restez branchés, le prochain arrive très vite ! O.jpg
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In 5 days we are back with the 5th edition of Paint & Party Bcn!🎨80% Sold Out 🎊.jpg
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HOSTING & SPEAKING

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673 - Primavera Pro 2024 - Hall © Hara Amorós.jpg
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MODELING

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Get in Touch

Whether you have a question, an idea, or just want to say hello, feel free to reach out—we’re here to help.